The recent hiatus hasn’t been because I haven’t been doing much- quite the opposite, and I’m sure you’ll see the burst of activity once things are completed and everything starts to flow smoothly off the production lines.
I recently went to a talk at Nottingham Festival of Words about copywriting, lead by Ben Braber. Here are the notes I made during the talk, which I think others might be interested in. Copywriting is an area of writing I knew nothing about before going to university- and proves that you don’t need to be a novelist to make money in writing.
What is copywriting? It’s writing text for the purpose of marketing something, a person, product or idea.
Here are Ben’s tips:
- Write in a good mood.
- Be short, simple and sincere.
- Use active tense,
- Writing is a dialogue with your readers, get to know them or imagine who you are writing for.
- Use language your readers use, 3 syllables or less.
- Use short sentences of 9-10 words.
- Each sentence is one thought. Get to the point.
- Use commas, and avoid other punctuation.
- Use adjectives only when needed.
- Keep paragraphs short (3-4 sentences)
- Keep one subject per paragraph.
- Put ‘your’ reader in the text.
- End with a ‘call to action’.
Make sure that everything you write appeals to the following-
What people like:
- Being Popular
- Enjoying themselves
Don’t like/ avoid:
I hope this is useful for everyone- plus its good for me to have it up here (I can lose my notebook, not so with my webpages.)
Until next time,